Overwhelmed Is Not a Business Strategy, is it?
Reimagine your entrepreneurial heart in a way that fits your brain, energy and values. Thoughtful tools and real-talk reflection -without burnout.
Ditch the Grind. Build Something That Feels Like You.
Entrepreneurship is basically a surprise PhD in personal growth. Am I right?
No student loans, but plenty of late-night “who even am I?” moments. And yeah, you can end up spending a good chunk of your savings building a business you love.
If you’ve ever tried to create work that’s truly yours, you’ve felt it, that quiet pressure to stay visible, to post more, speak louder, keep up. Because if you don’t? You slip. The algorithm forgets you. The feed moves on. And your work, no matter how meaningful, gets buried under a world shouting for attention.
And most of the models we’re offered? They’re built for that shouty world.
They reward consistency, virality, and visibility at all costs.
They weren’t made for nuance, slowness, or depth.
They weren’t made for people like us.
They feed platforms and large corporations, not people.
But what if your work didn’t have to perform for that machine?
What if it could feel like an honest extension of who you are and create something sustainable, thoughtful, maybe even a little strange? o_O
Whether you’re building a tiny service, starting a soulful side gig, or just want to feel more like yourself in your work → you deserve a slower, saner way in.
That’s what I’m here for. ❤︎
Not your average biz tool.
There’s a little door here. 🚪 It doesn’t promise a plan or a path. But if you open it, you might hear something you’d been trying to name.
The Esby Oracle is a one-card experience — part reflection, part metaphor, part quiet catalyst.
Made for people creating work that feels real, alive, and theirs.
It’s not predictive. It’s not a quiz.
It’s a curious mirror — for what’s stirring, shifting, or trying to speak beneath the surface.
🜁 Pull a card now →
A fox might be watching. Don’t worry — it’s a good sign.
A Bit About Me
I’m Val, a longtime systems-questioner and creative guide who’s spent decades exploring how we create, connect, and stay true to ourselves in a world that often pulls us off course.
I’ve run small, purpose-driven businesses. I’ve worked inside big, complex ones. I’ve studied how people make meaning, and why so many of us end up disconnected from it.
One of my earliest businesses grew from a simple question: Why are the systems meant to help often the ones that harm? That question still drives me.
I’m here to help people like you, who are curious, thoughtful, and a little defiant → create work that fits. Not by squeezing yourself into someone else’s model, but by returning to what matters, and building from there.
Not everyone’s building a business.
Some of us are composting capitalism, weaving meaning, or just trying to make work feel like home.
If that sounds like your kind of experiment, you can join my email list to stay in the loop — or visit Esby, my heartfelt creation designed to help you feel seen while more takes shape here. ☀︎