Archives for April 2016

11 simple ways to create and sell your online course

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11-ways-sell-online-course

All your options are not the same

Ten years ago online courses sucked.

That was the consensus of the users I encountered. I was a UI developer, and I worked for an e-learning company at the time. Whenever I told someone what I did for a living the response was either oh, what's that? Or oh I hate online courses.

Unfortunately, the companies producing the courses and making the technology were not driven by the student, so the learning experience wasn't the main concern.

Not only that, it was darn right difficult to push the learning experience up the priority ladder due to the technology we needed to use.   We all did an excellent job of meeting the needs of the buyer, and the buyers were businesses, not consumers.

Online courses are convenient, the variety of subject matter is staggering, and the price points are excellent!Click To Tweet

When students are not the primary purchaser, the online learning experience is still quite sucky.

Today people students will choose to learn online and they love the convenience. Beyond this, we also have enthusiastic teachers using simple to use technology to create engaging, timely and useful courses.

If you have something to teach, now is the time to teach it. Online.

Let's get on with the goods.

I took some of the most popular online course tools and platforms (and one or two I just wanted you to know about) and grouped them into four categories. All are relatively simple to use, but the learning curve, cost features are different for each category.

Here is how I've grouped my findings:

Four categories from simple to robust

  1. Email
  2. Simple, all-in-one tools
  3. Full-featured, all-in-one tools
  4. WordPress

Email

Email Your Online Course

#1 Email each lesson

Arguably one of the simplest ways to create and deliver a course is just to do it through email. You can use the tools you already have and get set up to offer your course pretty quickly. You can get creative with exactly how you offer your course via email. You can put each lesson in a separate email, attach a document such as a worksheet and include links to audio or video within your email. For payment, you can add a PayPal button to a sales page that collects their email address.

Once you have your email lessons created, you might want to use an automation feature within your mailing software. If you have that option, just create your emails ahead of time and set them to deliver automatically at intervals like once a week for four weeks and you're done!

Audio and video hosting

Both Vimeo and Wistia are great choices for video. Wistia is a lot more expensive, but it also has some fantastic features that do make up for it if you have the budget. Vimeo is the way to go if you are on a budget.

Vimeo

Wistia
Vimeo's Free service
Unlimited Bandwidth
500 MB of storage a week (about 10 minutes of total video per week)		 Wistia's free service
200GB bandwidth per month (they claim most don't need more)
5 videos (no cap on size) *to find more about their free account click join then scroll to the bottom of the page
Vimeo Pro
$24.00/month (roughly)
More storage, faster uploads, and more & tools to sell your videos		 Wistia's paid service
$25/month

Soundcloud

Soundcloud is a good option, for hosting audio files.
Soundcloud has a private sharing option and the free version allows you to upload up to 3 hours of audio.
Want to make sure your videos are as small as possible to upload and use in courses? Try using handbrake. It's a free download used by many to optimize video for the web.

Use an all-in-one course creation tool

These tools give you all you need to create, launch and sell, your online course.  All you have to do is create your course material, enter it into their system, and set your price. These tools will do the rest. They are easy to learn and often free to start using!  You don't have to install anything and the learning curve is pretty short.  Creating a good course can still take a lot of time but when you are done creating your course materials a tool like this can give you a professional looking course that manages everything for you.  If you want a professional looking course you can charge a fair bit of money and you want some very helpful management and payment features, this might be for you!

Here are a few options to consider.

#2 Teachable

https://teachable.com/

teachable online course

Teachable has a lot of features for learning, marketing, reporting, and analytics. The interface is simple to use and easy for students to navigate. Teachable gets you up and running as painlessly as possible.

Feature highlights

  • Affiliate program
  • Integrates with many 3rd party mailing systems
  • Payment integration
  • Customizable look and feel
  • Courses can include quizzes, forums, blog, feedback collection
  • Many selling options: bundles, memberships
  • Reports and analytics
  • Drip content
 Cost
The "free" version has some limited features, but you can create unlimited courses for "free" you just have to pay a higher percentage of your profits.

  • 1$ + 10% on all paid courses
  • 2.9% +.30 payment processing fees
  • Payments held 30 days and paid every 30 days

The "basic" version provides most features

  • $39/month
  • 5% on all paid courses
  • 2.9% +.30 payment processing fees
  • Payments held 30 days and paid every 30 days

#3 Course Craft

https://coursecraft.net/

online course by course craft

Very simple to get set up and to run. The pricing is interesting. All in all, it's a very friendly interface and user experience, super simple to use and create content and it offers a lot of useful features. I like this option a lot due to its apparent ease of use.  They've kept their platform simple and easy to use, have features most would want and haven't over complicated the experience. It is designed to get your course created easily and relatively quickly. Love that!

Feature highlights

  • Payment integration
  • Promo codes
  • Sharable widgets
  • Class collaboration
  • Ability to make courses 'secret'
  • Nice add on feature (similar to upsell) you can add a custom coaching session for a fee or an e-book or anything else as an 'Add On' to your course
  • Mailing List Integration such as MailChimp and others
 Cost
Basic Courses

  • 5% of sales up to 100 participants and max of 1GB*** of uploads
  • 9% of sales if you want to create custom branding

Pro Courses:
$49 per course + 5% of sales if you want to bundle classes. For this, you get free branding and unlimited participants and uploads and the ability to bundle a course, but for each bundled course you pay $49.00

***I suspect the upload limit for the basic price won't last long if you want to have video in most of your lessons (who wouldn't?). For example, I think it's easy to assume four videos at 5 minutes could max out your 1 GB of upload capacity so if you want more than that per course you will need to pay the extra $49 fee -per course

#4 Udemy

https://www.udemy.com

udemy-online-course
Udemy is hugely popular right now. If you want to grab attention there, you need to create a fantastic course, and that does take time and effort.  Here is a great article about one person's success and the effort he put into creating his online courses.

Udemy has a minimum course requirement of 30 minutes of content with 60% video. Due to their enormous following of over 10 million users, you potentially have an opportunity to gain a new market. There is also a lot of competition. It's free for you to create a course minus any transaction fees. Udemy can be used purely as a self-promotion opportunity as well. You can offer a course or several courses for free to get your business some exposure.

Features

  • Good support and training for instructors -if you created an Udemy course just to go through their course creation material and course marketing material -you might be the better for it! I'd say this is one of their best features
  • Robust course creation platform and tools
  • Large following
 Cost
Here is where this gets tricky. I did my best to understand their commission structure. From what I can tell it doesn't seem very easy for you to make more than 50% of your profits.

  • You get 100 percent from people using your "Instructor Coupon" or unique link
  • Udemy takes 50 percent of all profit when a student pays without your "Instructor Coupon" or doesn't arrive using your particular link
  • Udemy will take 75% when they promote you themselves

At one time Udemy was saying that 1 in 4 instructors made $10,000 per year or more, but that was in 2012.I suspect this is no longer the case. Udemy significantly changed their commission structure in 2013 and instructors have openly been complaining about reduced revenue.

This is an excellent article about the significant fee change in 2013 for teachers at Udemy. This article might help you decide if Udemy is right for you, right now.

You certainly don't have anything but time to lose if you decide to give it a try. Save your course material before you upload it and if it doesn't work for you, there are loads of other ways to run your course.

The way I see it you will need a lot of your traffic to make enough money off your course on Udemy. If you have a fantastic course, a great following already and can rise above the other offerings, it appears you can make some real money. Many have great courses but can't make much due to their small audience, the competition, and way Udemy pays its teachers. This is just how it looks to me nevertheless.

Use a full-featured, but more complex all-in-one course creation tool

Full featured, all-in-one tools give you a lot of features that can help you grow your business and serve your students in many ways. You have several options for content delivery and fee management. You can even run a membership site with these tools.  You can expect the learning curve, complexity, and cost to go up, but they are feature robust! These features can help you earn more money from online courses. When you are ready to offer more than one or two courses, this kind of system might be good to help you grow a more robust set of learning offerings.

#5 Kajabi

https://newkajabi.com

kajabi-online-courseSuper feature rich with a very easy to use interface. If you had a business centered around selling courses and digital content you could use their platform and nothing else. Beautiful interface and user experience from what I can see. I've not used it personally, but I know many who have good things to say about it. It is obvious lots of work and thought went into this product, and it is very robust. If robust is what you want -this looks like something to check out.

Feature highlights

  • Can be used as your complete website solution, in fact, it appears it was specifically designed to be just that -a fully integrated online solution, website with blog including membership or course platform all in one
  • Drip Content -set your lessons to deliver over time
  • Bulk upload and various methods for you to get your lesson content easily onto the platform
  • Community Building -interactive discussions with auto email notifications
  • Easy download features for students
  • Video hosting (interestingly powered by Wista)
  • Responsive
  • Many themes to choose from to brand your experience
  • Fantastic landing pages and marketing features
  • Multiple payment options
  • Ability to create special offers, bundle items, offer coupons and more
  • Upsell features
  • Affiliate features
 Cost
Currently running a 50% off discount at the time of this writing
Price is at 50% off

  • $64/month (if you pay annually) for their cheapest plan -this will double when their sale ends
  • NO transaction fees!

*does not include automation (drip content), affiliate marketing and must keep their own marketing "powered by Kajabi" on your site

#6 Simplero

https://simplero.com/

simplero-online-course

Simplero has a full on email marketing system built right into their service that can drip content, segment your list and more. It also integrates with MailChimp as well if you'd rather use your own system.

Simplero is more affordable than Kajabi and has good core membership and course platform features. It is not designed to replace your website and because of this, I suspect you could get up and running with this far quicker than with Kajabi. The user interface (the look and feel) leaves something to be desired, but I've used courses on Simplero myself, and they work fine. It may not be pretty but the experience is still straightforward, reliable and easy to use. Check out their customer service if you are interested. I've heard good things about that as well.

Feature highlights

  • Upsell features
  • Payment options such as payment plans, special offers, and automatic notifications are great features -for example if payments don't go through the system can automatically block admission
  • You can sell information products such as courses and create a membership site
  • The general content hosting options such as audio and video and more
  • Mobile ready
  • Good support
  • Been around a while
 Cost

  • Free trial available*
  • $100/month plus 2% transaction fee

*Does not include automation (drip content) and upselling

Use WordPress for your online course

Is there anything WordPress can't do?

I'll talk about two options: plugins and themes. When you use your WordPress site for your courses, you need to be ready to take on the responsibility of making sure it all works. Even when the plugin you use has support, you are still more vulnerable. However, you can take control of this and get help and support if you need it. This option can give you many options, and it can be extremely affordable and customizable.

WordPress plugins for your online course

Be wary when you chose a plugin. There are fantastic ones and crappy ones. Check the reviews, investigate the availability of support and look for more information online and not just the WordPress plugin site.

There are several WordPress plugins to help you create courses.  I'm just going to talk about three of them: Smart Passworded Pages, Wishlist, and Zippy Courses. Smart Passworded Pages is NOT an online course plugin, but you can use it to help you run an online course with WordPress.

#7 Smart Passworded Pages

https://wordpress.org/plugins/smart-passworded-pages
smartpasswordedpages-online-course

This plugin might provide one of the easiest ways to use your WordPress site to host your online course. Smart Passworded Pages is a simple plugin that gives your website extra security. Your students would enter a password to access a page where you place all your course materials. You create the course as you would pages on your WordPress site, you can make it look very nice with images and layout as you would any page of your website, embed your audio and video and place it all behind a password protected page. Yes, WordPress already has password protection but this claims to be more secure and offer you an easy way to password protect a 'parent' page and make all the 'child' pages below password protected. I thought that was pretty cool when I found it! In theory, you could make a section of your website it's own learning portal.

If you try it I'd love to hear what you think.

Check out this simple plugin here: Smart Passworded Pages.

Feature highlights

  • Enhances the built-in WordPress password feature
  • Easily create a whole section of 'child' pages nested under a 'parent' that are all protected with one password
  • Easy to install and start using right away
 Cost

  • Free!!

#8 Wishlist

http://member.wishlistproducts.com

wishlist-online-course

Wishlist is very popular plugin that turns your WordPress site into a full-on membership site. Run your online course on your own site and more. Wishlist has been around for a while and because of this it has a large user base with experience. You can easily find support and that's a good thing. They also have an excellent reputation for support and provide a lot up front. The cost is cheap for what you get, and you only pay a one-time fee. If you have some web support or you are a keener with your WordPress site and know your way around it, this is a super option.

Feature highlights

  • Membership levels
  • Flexible membership options such as free trials
  • Integrates easily with traditional payment methods
  • Easily control the amount of time members have access to materials
  • Robust member management tools
  • Secure content options are endless
 Cost

  • $197 for 1 site

#9 Zippy Courses

https://zippycourses.com/

zippy-online-course

Zippy courses is fairly new to the scene and very popular. If you like WordPress, you’ll love how easy it is to create courses and the extent you can customize your experience. WordPress course creation with EASE and intuitively seems to be where this product shines. It appears very logical and easy to manage and organize course content. Of course, there are still a lot of features and settings so I imagine even though it's designed to be 'easy' to use, there will be a learning curve.

Features

  • Easy 3rd party integration with email services and payment providers
  • Highly customizable! Robust layout options that make it easy if you are familiar with WordPress
  • Create different levels of access (you can create a basic and an advanced version of a course as an upsell)
  • Analytics
  • Course Bundles
  • Can create quizzes
  • Drip content
 Cost

  • $199.00/year -Then you can just keep it and never pay again, but if you want to get the regular updates (you will need that to keep it secure) and support, you will need to pay this fee each year.

WordPress themes for your online course

Yes WordPress you really CAN do everything can't you (WordPress smiles smugly).

You can create your whole website with one of these themes, so if you are ready to change your theme, this option might be for you!

Changing your theme if you already have one will take some time of course, but it's worth mentioning, so you know the scope of your online course creation choices. One WordPress theme that's getting a lot of press and positive reviews is called Rainmaker. Another well known learning theme is called WPLMS. Both of these offer extensive course and membership features build in the theme. WPLMS specializes in the learning management and Rainmaker claims to do many other things well out of the box such as integrated podcasting and marketing features bundled with it's own nifty landing pages and more.

#10 Rainmaker

http://rainmakerplatform.com/
rainmaker-online-courseRainmaker isn't your typical theme. Let me be clear, this is not really a theme. It's a stand alone, fully hosted service. You don't download and install anything. The code is not yours and you pay to use their stuff as a service, but yes -it's build on WordPress.

Rainmaker is a full on website option for you with a lot of marketing and membership options built in.  You pay for the access and then set up a full website with Rainmaker, choose from various layouts and customize it.  Understanding you don't own the code, and you are using this as a service, is a good thing to keep in mind.

Some of the features

  • Landing pages
  • Split testing
  • Podcast hosting
  • Membership site features

*It's not easy to see all the features from their site unless you sign up for a free 14 day trial.

 Cost

  • $125/month if you pay for a full year at once

#11 WPLMS

http://themeforest.net/item/wplms-learning-management-system/

wplms-online-course

WPLMS is far cheaper than Rainmaker and functions as a traditional WordPress theme, unlike Rainmaker. WPLMS is downloaded and installed. It comes with a few child themes and a load of options. WPLMS is a full on Learning Management System with a lot of standard LMS features.

This theme uses the BuddyPress platform which is a social platform and because it uses BuddyPress; it has a lot of social features like messaging, private profiles and user groups. WPLMS is a Learning Management System and as such it has features that can help you run a large number of courses in many ways with many people.

Features

  • BuddyPress and all its social features
  • Robust course tracking
  • Instructor/student communication
  • Designed to be used for up to several hundred thousand users
  • Robust student management
  • Solid course management
  • Robust instructor management
 Cost

  • $64 one time cost to download
  • $20 extra for a full year of support

There you have it! 11 simple ways to create and sell your online course. I hope you've found this helpful. I'd love to hear about your online course adventures. I know there are many more options than what I have here. If you've used any of these tools please let me know your thoughts.
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Bye for now,

Val xo

What can ruin productivity and how to stop it

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productivity+solution+dark

When good intentions cause a lot of pain

I love to think of User Experience in terms of Productivity.  It's when your tool, system, workflow or fancy idea meets the real, human world.  How real people respond to and use your system or thing matters because it will either help them reach their goals or drive them mad.

It's your remote control, hard plastic packaging, bewildering websites, cable tv menus, perplexing road signs and anything you feel like throwing across the room because it just shouldn't be so F-ing difficult to use or understand!

We've all suffered through these experiences.  Few things are more annoying. So how does this impact your businesses?

Rather a lot I'd say.

We may not be able to avoid it all the time but awareness is half the battle. More on user experience in general here.

Ease of use is invisible but its absence sure isn'tClick To Tweet

Let's say you're in charge of a big department or the owner of a small business and some serious productivity challenges come to your attention. You and your team do some digging and feel you've come to a good understanding of the problem. You've found something that looks like a good solution too! You've found the Wonder-Max-Tool-Fantastico and it seems to you this thing might ‘solve’ all of your issues and more. Yippeee!

What you think the problem is

You often hear your staff complaining about your current tools. They say tasks take too long, and they often lose stuff that they’ve worked hard to complete. When you talk to a few people about it, you get the impression that there is indeed a problem with several of your tools. You've struggled with them yourself and they seem to be getting worse.  So when you find a fancy new tool that will seemingly do what all your current tools are doing you think you hit the jackpot! You pull out the company credit card and decide to buy the Wonder-Max-Tool-Fantastico and breathe a sigh of relief.

The real obstacle

Something you don't realize.

The system administrators have known for a long time what the real issue is. They know the real problem is with the internal servers your company uses. Your servers need simple but costly upgrades that will solve all the problems that trickled down and caused issues with most of the tasks your staff currently find challenging. Since these servers impact all the companies tools, it's the reason all your tools aren't behaving very well.

Now you may have heard about this yourself, but you and your staff are still convinced a new fancy replacement of  your tools would be best for the company regardless. You think you can always upgrade your servers, but maybe you won't have too with this new all in one solution.

The beginning of the end

What happens when you apply a solution to a problem you didn’t understand, and that solution creates problems you never had? Well, I can tell you nothing good comes of it. You'd be amazed how much this one decision can impact your business and how it works.

Something that does everything, does nothing well #UX #UnnecessaryComplexityClick To Tweet

You might be thinking to yourself, but this thing can replace all our current tools and more, and it's new and that must be awesome, and this new thing does far more than our old simple and rather basic tools!! Right?! I mean this has to be a steal because it's also cheaper than buying all new tools separately, right?

So not right. This situation isn't even true.

The fact is your new thing won't do any of the tasks you need it to do without a hand cart full of WTF some pliers and lots of wine. The simplicity of  your old tools is actually an asset and you never needed a replacement for half the stuff this thing does. I mean it's ridiculous all the crap stuffed into it. It can pretty much bake bread. More sounded better when the manufacturer came to your office to pitch the Wonder-Max-Fantastico. They even served the bread it baked in the meeting. It was all so very enticing.

Costs go up

You are still feeling great about your decision! The smell of fresh baked bread is still in the air. Now that you are the proud owner of the ‘Wonder-Max-Tool-Fantastico’, it's time to hook that baby up. It took your staff three months working with the company that created it, to get it set up and integrated. It cost you a mountain of cash, but you're not overly concerned because it's supposed to save you money in the long run and that's something you still believe.

Unfortunately, it keeps having cash babies.

Why?

Because now it takes you or your staff, five times as long to do task A than it did before the change. It also takes three times as long to do task B, and no one even tries to do task C with this new system because it’s a terrible, painful, long and convoluted experience that doesn't get the job done right anyway. Task C is now done by some free thing online. If anyone forces the team to do task C with the Wonder-Max-Tool-Fantastico, people will start to quit.

Even when it dawns on you that the Wonder-Max-Tool-Fantastico is actually a piece of crap, there's not much you can do. By now you have customized everything throughout the company to 'work' with the Wonder-Max-Tool-Fantastico.

Your workflow is now officially absurd.

Productivity and quality go down

All your stuff is just weird. Only weirdly hacked devices and obscure software will work with your workflow. Onboarding is a nightmare because no one knows how to use your stuff and training soon costs you a mint. It takes far too long for new people to understand how to do their job and to be honest, no one knows how all of it works.

No one has a support manual for this, and there is no one you can call for assistance.

Your situation is now unique

When you do have staff who learn all the nuances of your workflow and integrations with the Wonder-Max-Tool-Fantastico and how it works with all your stuff, they leave when they get burned out and feel unappreciated. And they leave with all their priceless knowledge too.

Oh. My. Gawd.

Furthermore, the tasks the Wonder-Max-Tool-Fantastico perform are so botched your staff often have to go in and try to 'fix' what it creates (ahem broke). You now find yourself handcuffed to the Wonder-Max-Tool-Fantastico and all the customizations your business has made for it.

You've arrived at a catch 22.

The inevitable dilemma

Getting rid of the Wonder-Max-Tool-Fantastico now is a hugely expensive, complicated, risky and time-consuming job. Staying with it just digs you further into a pit of despair.

You can see that your current workflow is convoluted, painful and non-productive. It's far worse than anything you and your team had experienced before this tool was implemented.

You know your products and services suffer because of all the time your Wonder-Max-Tool-Fantastico takes away from the real meaningful work you do. Now no one even wants to work at your company because the work environment is so Gawd-awful.

Workarounds destroy productivity

Now it's only a few short years after you made the fated Wonder Max decision. Most of the tools necessary to do what the Wonder-Max-Tool-Fantastico does are available free online and are far superior. In fact, most of your staff use them if they can already. But when your team uses the simple, free online tools, they have to bypass important workflow steps.

Now, this snowball starts to pick up speed.

Staff can’t file that thing properly when they use the free, painless method of doing their job. And that one step is crucial for your business success. When your staff uses the free, painless tools, they get their work done super fast and to a very high standard of quality. You even promote them for their swiftness and high-quality work! The choice for them is a no-brainer, and you are rewarding them for it (ahem. this is also another reason why your intellectual property walks out the door).

Could this happen to you?

This is a tad exaggerated to make a point. I mean, yes most people would talk to system administrators before buying some large expensive all in one 'solution' to a perceived problem. Most would listen to them too. This story still illustrates beautifully how a lack of clarity, communication and evaluation contributes to unnecessary complexity.  This can lead to reduced productivity and can quite literally, devastate a business.

There are several things that went wrong here, and I want to show you how to avoid the same mistakes. If we go back to the beginning of this story, we can see that the initial understanding of the problem isn't clear. We see how easy it is to jump straight to solution mode and in doing so, completely misunderstand the real problem.

Shiny Object Syndrome

As solo entrepreneurs, it can be very easy to suffer from shiny object syndrome. There is no shortage of tools, products and services pitched to us daily and they all sound oh so amazing. It's quite easy to convince yourself that THIS is the thing that will solve all our problems.

How many times have you said flat out, I need that fancy social media tool, collaboration thing, learning platform for a course I might run someday. Or you might say, I need a new website, I need new branding, I need a copywriter, I need to learn Facebook Ads? These aren’t problems, of course, these are solutions. Maybe you do need them, but maybe you don't.

Do you really know what you need?

Get curious and be collaborative

To help you understand your needs clearly and meet them, I want you to start thinking like a detective and ask yourself these questions:

  • What do I want to do?
  • Why do I want to do it?
  • Who are the 'experts' who can help me?
  • What are my must have's?
  • What are my nice to have's?
  • What does the simplest solution look?
  • What does success look like?
  • What is my budget?
  • When do I want this completed?
  • Who is this for?

Unnecessary complexity is everywhere. Your remote control, door handles that look like a 'pull' when they are really a 'push' and hard plastic packaging. I once had a shampoo bottle once that took me 20 minutes to figure out how to open! Being aware of it is half the battle. Mindfulness really does work here!

Some lessons learned

  • Keep in mind; technology is changing all the time, remain flexible because what's available to you today will change tomorrow
  • Try not to lock yourself into a situation that will be difficult to get out of in the future
  • The more complex the solution is to a problem the more difficult it becomes to remove yourself from it in the future
  • Clearly understand the pro’s and con’s of your choice before you make a decision and have a plan to deal with them
  • Invite all the knowledge experts you need into the process so you are making educated decisions (peers, biz coaches that get this stuff, tech specialists, folks who've been where you want to go)
  • Your best option might be complicated, like a fully-featured course management platform and that's okay, as long as it's necessary and meets your must haves and doesn't have a lot of what you never needed in the first place

Here's an interesting article on how that remote control got so difficult to use. We don't want it in our personal lives, our minds or our businesses so it's a good idea to have a look see at your own business complexity. What's going on there? Are you making something more complicated than it needs to be?  Are you being enticed by that shiny object?

Want some support? Grab some time with me. In one session we can go over your current online business challenges and brainstorm your options. You'll leave with loads of info that will save you time and money. No more dilemmas and confusion.

What does unnecessary complexity look like to you?

Here is another great article that explores unnecessary complexity when it comes to website interfaces.

Before you go, if you want to watch a master of user experience design check this out. Here is Don Norma on Living with Complexity.

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