Blogging for crickets?
Is there anything more frustrating than spending a load of time crafting the perfect blog post and hearing crickets? Probably what’s happened is you’ve lost the incredibly short attention span of the average internet user. Your amazing content might get completely overlooked and that web surfer who really needed to read it will miss out on your amazingness. Not so good right?
Use short sentences and small paragraphs
Big paragraphs of text are not only hard to read because they are overwhelming, but they are difficult for the brain to digest quickly. When you have a big chunk of text it's a sign that the content isn't really organized efficiently. I come across blog posts that might have great content. The information is topical, relevant and valuable but it's just presented poorly. The content presentation makes me want to leave. I have to work really hard to understand the main points and my eye doesn't flow or skim easily at all. In fact, if I want to skim the content I can't. I actually have to read the whole long blog post to understand the main points and no one want's to do that online. Long blog posts can be packed with value if that's what you're after. Long blog posts that aren't created with ease of use in mind are torture. I've come across short blog posts that are equally repellant in that they too can push people away. When a short blog post is written without the use of styles, copy editing and purposeful direction they too can quickly turn people away. So let's take a look at what you can do and avoid a blog post snooze fest. My rubber ducky is better than yours. Mine can talk and I think that a blue duck is the best kind of duck and the ducks that can quack and march in rice fields are the absolute best because I've seen that and that's pretty darned awesome if I don't say so myself and I do. I say that right here so I can think of more text to type to make my point of a long paragraph of text that isn't broken up with sentences that are impossibly long.
[clickToTweet tweet="The more my brain has to work, the less likely I will sign up for your services. UX" quote="The more my brain has to work, the less likely I will sign up for your services. That's UX"]
When we are writing online, we are a billboard on a freeway. Small paragraphs are quicker and easier to read. When you break copy into bite-sized chunks you increase the chances of your message being heard.
Creating short sentences are also easy to digest and skim.
Use headings & sub-headings
Headings and sub-headings inform and direct your readers, plus they make the content very easy to scan read. Make use of the h1 & h2 tags of your blog which are main heading and sub-heading styles in HTML. They direct the reader in an informative way. A user should easily be able to understand the main points by reading the headings and sub-headings only.
Mix your blog post up visually with images, lists & quotes
When you're typing away give your readers some variety. Consider adding an informative list or a quote to help clarify your point and add value. This will also not only grab their initial attention but hold their attention and get your message across efficiently.
Internal and external links are important in blog posts. Add links to helpful content on your own website that support the blog post. This can be a link to another blog post that's relevant or even a relevant service or product you sell that helps people attracted to your blog post. Also, add one or two links to pages that are not on your website. These should be high quality articles that add value to your post.
And last but not least...
Create a blogging workflow
Have a peek at my workflow tips here.
The basics will do the trick.
- Short sentences
- Short paragraphs
- Informative headings and sub-headings
- Use quotes, lists, bold and such to make content easy to understand and visually appealing
- Link to pages on your own website and pages on other sites
- Create a blogging checklist (or workflow) that covers all the things you want to do for every blog before you hit publish
These simple tips can help your blog stand out and get noticed and end the blog post snooze fest for good :)