What does creativity in business mean to you?
Sometimes, starting without knowing the end in mind isn't such a bad thing.
I mean it gets you started and that's more important than ruminating over something that won't come. And as we know it's in the doing that often gets us closer to what's true for us. More creativity in business I say.
So I say play.
So much of being an entrepreneur requires us to tap into our own creativity. It might seem obvious if your business is related to “art” but any business is a highly creative pursuit.
It seems to me that this isn't just good for your mental and physical health it's good for your business. Inspiration keeps you grounded, grateful and happy and it gives us the power of insight, so we can connect with the purpose of our thing and those who need it.Inspiration is the spark that keeps you going with effortless glee.Click To Tweet
I'll take inspiration over purpose any day. You can't get there without it and it's way less pressure.
I love everything creative and creativity for me is inextricably connected to inspiration, mindfulness, present moment revelry and so much more. It's everything from cat-toes to random conversations overheard on subways and in cafes.
Creativity might just be what makes us human.
And creativity in business keeps you going when you get stuck and we always get stuck. If you can't embrace it, trust it, unleash it…
You will stay stuck.
And you can't wait for any knowing or sureness.
Pay attention to what inspires your creativity
I am inspired to share my lurking tendencies with you and also love how creepy that sounds.
Kinda like this image.
This came up when I searched “creepy” online. Ahh the internet.
I also love snorfulling.
Particularly around Instagram and Pinterest.
And I love lurking & snorfulling in any space that pumps out fresh creative numlets, often.
So Pinterest and Instagram.
I am filled with joy, no matter what and without fail, when I do this. I have an insatiable appetite for pretty stuff and innovation and things that I guess just appeal, not just to the senses but the mind as well.
I'm calling this creativity and I like being near, in, around and part of it. If I could crawl up into it I would and I guess that's what great interior design is or a walk in the forest. Or coffee on a dock.
Or a long deep breath, the first warm rainy spring day.
When I can tune in to what inspires me, I remember the truth of who I am. And you will too.
Inspiration creates perspective and connection
When you can foster the habit of embracing creativity and minding your inspiration, you will see it everywhere.
Find it in creatures, clothes, jewelry and coloured walls.
It's particularly amusing and joyous in the form of whimsy – like when I only see one, of my two cats battling an invisible foe around a corner, under some furniture or behind a curtain.
I assume it's my other cat, but who knows. It' might be a cat mime.
Whatever you find that inspires you anchors you solidly in the moment. You might catch it in the lines where sidewalks meet the sky, where buildings are bisected by windows and when everything is cut in half by power lines.
And it doesn't really matter where creative inspiration ends up taking you because it has lessons and opportunities for you no matter what. That journey keeps giving long after the initial spark is gone.
Teacher of authenticity
It appears to me that no matter how “accurate” a memory is, it's always authentic in the remembering.
I am thinking of a street corner somewhere in Saskatchewan on a cross country road trip. I asked my boyfriend at the time to “stop the car”!
For the love of God, I said, just look at that, and he said what. And I said where's my phone.
It was the coolest display of lines at a special time of day.
The curved road at an odd intersection with a huge prairie sky, bright sun highlighting a crisp white line of paint around the corner where it met another, solid outlined clouds almost two dimensional lying on a perfectly spotless blue sky, and a sparse but almost mathematical arrangement of fence posts forming a perfect example of perspective towards 2 vanishing points.
Memory is as creative as it is subjective
This was my memory of that scene and the photo. When I hunted it down, I realized it wasn't quite as I remembered so vividly. It was a pic from a road trip, but not a cross Canada road trip. The photo was taken while driving back to Toronto, from Detroit with a girlfriend.
I was indeed, inspired by the lines and the beauty of intersections. I did ask her to stop the car as she probably wondered, what for.
But the story in my mind of prairie scenery and heartfelt memories was just as wonderful. And that's what inspired the description. And that's what connects me to my self, and to you.
Vivid and authentic in my mind as it was. The memory has a truth that is undeniable.
This is how you can use creativity in your business when you feel stuck
Make a practice of noticing what inspires you on a daily basis and honestly, it's very difficult to solidify any “noticing” if you don't write it down so if you've not tried some kind of journaling yet I encourage you to please try it. Take some action that honours your noticing and do that regularly.
- Why do you make the choices you make, choose the things you chose and most importantly, what makes you smile?
- What makes you think, want to know more, stops you in your tracks to take notice?
Be mindful of these things and do more of them.
So often I think we can bluster through life and push aside the importance of these wonderful moments of inspiration.
These are the things that will help you with your clear next steps or at the very least, the clear next steps that will help you be healthy, happy and do work you love.
Trust me here.
I believe if you follow the inspiration and take imperfect action, clarity, purpose, meaning, all the big scary ridiculously overwhelming rules we aspire to will follow.
Lurk where you find joy, not pressure or shame
Fill your business life with inspiration that feels good.
- Get rid of the stuff that stresses you out like the newsletters that make you feel lost or like you're not enough. Dump the influences you don't resonate with and note how you feel
- Bring in more of what you find inspiring and even if none of it have anything specifically to do with the work you do -your business will benefit
Learn how to see the magic. All around. Bring it into your life and work.
And the learning here can be just as much fun as the seeing!
Seeing and fostering what inspires us is as important to our welfare and success in life and business as anything else I can think of. It doesn't really matter what creative thing we foster.
The benefits are vast when we exercise a creative muscle.
”To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination.”
— Albert Einstein
So let's take the time to nurture that part within us all. For everything we are and everything we do.
And for all the comfort and warm fuzzies lurking provides, let's take more action.
Do something with your inspired ideas before inspiration flys away, as Elizabeth Gilbert says in Big Magic, to find someone else who will respect it and use its force for good.
Creativity in business is just you finding inspiration and seizing moments. Forget about finding your purpose, just find inspiration and follow that. Good things come from this.
Some books that feed my inspiration:
- The Creativity Project: An Awsometastic Story Collection This is just adorable
- Big Magic. Creative Living Beyond Fear
- Steal Like an Artist
- The Artists Way
- Writing Down The Bones
Tools for creative brainstorming:
- Mindmeister Mind Mapping (I use the free version)
- S.C.A.M.P.E.R. I love this one -basically, you go through the following steps:
- Substitute, Ask what would happen if you swapped one thing for another
- Combine, Ask what would happen if you combined 2 things
- Adapt, Ask how your idea could be used for something else -what would you need to do to make one thing work for something else?
- Modify, Ask yourself how you can make something better
- Put to another use, Ask yourself how you can use one thing for something else
- Eliminate, Ask yourself how something can be simplified
- Reverse, Ask yourself how something can be done very differently, in an opposite way or reorganized – just ask what would this thing or idea or product look like in a completely different way
Want more time for creative inspiration? Answering just a few questions each day in my journal can keep me productive, happy & true to myself, without fail. You can grab my favourite ones when you join my email list here.