I Am Your Digital Experience Expert

Organic Traffic Strategist, Digital Project Manager

Iā€™m your strategic partner in a fast-paced digital world. Passionate about reducing complexity, helping you find innovative and simple solutions for sustainable results and optimizing your website content for organic traffic and SEO.

Skills, Education & Experience

Hi, I'm Val, and I have over 20 years of experience as a digital media professional. I started as a web developer with over ten years of project management experience. I create and implement successful digital strategies to increase organic website traffic and optimize for SEO.

I studied web design and development in college after university when few people had the skills needed in a rapidly growing e-commerce world. Because of my skills, education and years of experience, I can help with various digital problems and find solutions. Over the years, I've learned many new things and kept up with my design and front-end web development skills. 

I've worked in many teams as a digital project manager, strategist, front-end web developer, designer, and QA. I've managed many cross-functional and digital teams internally and externally, worked on several digital transformation projects and have experience with a multitude of tools and platforms I am also skilled with various design tools and have creative skills.

My education, skills, and experience can help you reach your online goals. Please see my LinkedIn profile for my work history.

Summary of experience

  • 20+ Years of experience working with Front-End Web teams and systems, infrastructure, marketing: inbound, content, SEO, UI & UX design, management and strategy

  • 10 Years of Digital Project/Product Management

  • 10+ Years of Digital Team Management

  • 10+ Digital strategy and marketing, including improvements to processes, tools, integrations, workflows, sales and more

  • 7+ Years of content marketing strategy

  • 2+ Large-scale digital transformations as a key contributing team member

Technical knowledge & skills

  • Excellent knowledge of web project lifecycle

  • SEO

  • Web content strategy

  • Solid marketing knowledge & experience

  • organic marketing strengths

  • Excellent understanding of UI/UX

  • Google Analytics

  • Google Tag Manager and other analysis tools

  • QA experience (management & analyst)

  • Adobe Photoshop and Illustrator skills

  • HTML & CSS and development skills

An entrepreneur, employee & partner

I've had several successful small businesses and enjoy working with clients on projects that keep me creative and using my skills. It is now more common for employees to work on something entrepreneurial. I am not alone. My entrepreneurial skills make me a better employee, and my experience as an employee also makes me a better entrepreneur; it's a win-win.

Mixed-media artist

I enjoy using my creative skills and am a mixed-media artist who shows work locally. I work using analog and digital mediums. I work with acrylic, oil, pencils, pastels and wax for my analog work and enjoy creating landscapes, abstracts and birds.

Are you interested in contacting me? I'd love to hear from you; contact me below.