A Different Kind of Entrepreneurship
I never set out to build a business in the traditional sense. I never wanted to follow a blueprint for success, and I’ve never bought into the hustle culture that tells you to scale, grind, and optimize every waking moment.
That approach doesn’t work if you want to love the work you create—not for me, and not for you unless THAT is what you’re passionate about :).
Instead -especially if you're an HSP, neurodivergent, or a creative person, I've come to realize that we need a path that feels real, meaningful, and sustainable -a way to create, explore, and contribute without losing ourselves in the process.
For me, business isn’t just about making money. It’s about expression, curiosity, and building something that feels good to be a part of.
And if you’re here, I’m guessing that’s what you’re looking for too.
What’s a Soul-Based Business?
A soul-based business isn’t about following someone else’s roadmap to success. It’s about creating work that’s deeply aligned with who you are, that feels meaningful, fulfilling, and uniquely yours.
At My Soul-Based Business, you'll:
✔ Discover what kind of work feels natural and fulfilling for you
✔ Explore what you need and how to create work that feels easy
✔ Learn what success means to you
This isn’t about rigid business strategies or personality “typing.” It’s about getting curious about yourself through creativity, experimentation, and self-inquiry.
And most of all, this should be fun.
A Bit About Me
I’ve been a holistic business coach since 2015, a digital marketing and technical professional for over two decades, and the owner of multiple online businesses. My journey in digital media started in the early days of the internet, and I’ve worked across both entrepreneurial and corporate spaces, managing online projects and helping businesses grow.
I have a background in Anthropology, which deeply informs my approach to understanding people, work, and the ways we create meaning. I later trained in Web Design, Front-End Development, and Internet Management, giving me a strong foundation in the digital space. As a certified Life Coach, I bring a reflective and human-centered approach to business—helping people build work that aligns with who they truly are.
My approach is entrepreneurial, holistic, and rooted in strong foundations—because no matter how creative or unconventional a business is, having a solid foundation is what makes it sustainable.
And if you want to create work for yourself, the foundation is you.