A Different Kind of Entrepreneurship
I never set out to build a business in the traditional sense. I never wanted to follow a blueprint for success, and I’ve never bought into the hustle culture that tells you to scale, grind, and optimize every waking moment.
That approach doesn’t work if you want to love the work you create, not for me, and not for you, unless THAT is what you’re passionate about :).
Instead, especially if you're an HSP, neurodivergent, multi-passionate or a creative person, I've come to realize that we need a path that feels real, meaningful, and sustainable, a way to create, explore, and contribute without losing ourselves in the process.
The “crush-it” or “boss-babe” mentality isn’t for us.
For me, business isn’t just about making money. It’s about expression, curiosity, and building something that feels good to be a part of.
And if you’re here, I’m guessing that’s what you’re looking for too.
What’s a Soul-Based Business?
A soul-based business isn’t about following someone else’s roadmap to success. It’s about creating work that’s deeply aligned with who you are, that feels meaningful, fulfilling, and uniquely yours.
A soul-based business is a values-first business (and life).
✔ Discover what kind of work feels natural and fulfilling for you
✔ Explore what you need and how to create work that feels easy
✔ Learn what success means to you
This isn’t about rigid business strategies or personality “typing.” It’s about getting curious about yourself through creativity, experimentation, and self-inquiry.
And most of all, this should be fun. If you decide to create work for yourself, you get to do it your way.
A Bit About Me
I’m Val, a holistic business coach and digital strategist with 20+ years of experience. I’ve worked in both corporate and self-employed roles, and since 2015, I’ve helped people build thoughtful, values-aligned businesses that actually fit their lives.
Before I ever learned to code or coach, I studied how people live, think, and make meaning through anthropology, sociology, and philosophy. That lens still shapes everything I do. I’m curious about why we work the way we do, what truly motivates us, and how we can create systems that feel more human.
I’m also neurodivergent, which gives me a deep respect for clarity, structure, and ways of working that don’t ask us to mask or push beyond our limits.
My approach is reflective, creative, and honest. Businesses should serve humans, not the other way around.