I started coaching in 2015 after I graduated from The Institute of Life Coach Training and an ICF-accredited program. At that time, I’d had several businesses and a long career in the corporate world working in web marketing and technology. But I knew I needed a change. I’ve always been interested in health, wellness and healing modalities. I had an animal health and wellness business long before holistic approaches to the health of our pets were a thing. I sold my products and books online from 1995-2000. That business eventually led me to an extended online marketing and technology career and a few more entrepreneurial gigs as well.

By 2015, I’d been the sole caregiver for an ageing family, and I was starting to burn out. I needed support, wanted to make some changes, and also wanted some accountability to make change happen. When I discovered coaching (and, in this case, it was life coaching), it sounded like the perfect fit. I began my studies, received my coaching certificate and fell in love with its practical and robust methods for self-awareness, mental wellness and change. What I didn’t expect at the time was how much it would change my perspective on life, entrepreneurship and business strategy.

My Way of Business Coaching is Holistic

I looked at my life during my many hours of coaching training. What did I want? What was missing? What were my values - what was truly meaningful to me, and what did I want to do with my life? And most importantly, was I happy, and what would I do about it?

I recognized there will always be an entrepreneur in me. I love the freedom to create on many levels. I value meaningful connections with others, helping people, beauty, equity and equality. I value sustainability and this planet and its ecosystems. I looked hard at what I needed to be my best self and thought about what I’m naturally good at and where I needed support. I’ve learned much from the small businesses I’ve created and the 9-5 corporate jobs. As I see it, if you make your own work, you owe it to yourself to craft it purposefully -so it aligns with who and how you are in the world. Design your business to facilitate your needs and where you want to go. Corporate jobs are a bit more tricky. There are many entrepreneurs with corporate jobs and side hustles like me right now.

✓ Holistic business coaching:  I’ve worked with small business owners as a business coach since 2015 and have created courses, coaching programs and just-in-time coaching sessions that help new coaches, healers, and helpers achieve goals

✓ Tech mentoring: I first entered the world of internet technology as a web developer, and throughout a 20+ year career in marketing and technology, I’ve experience with a wide variety of systems setups, tools, and tech used to manage, run businesses and attract clients and customers. No matter your tech needs, budget or skill level, I can always help you solve your tech challenges. I understand and present possibilities that match your needs perfectly. 

✓ Life coaching: I am a trained life coach and use these skills often to ensure you find the right solutions and explore what’s meaningful for you when we work together. Having coaching skills from an accredited training program is particularly helpful when I help you with your niche, services, offerings, and how you decide to do your work. You have many options, and I will help you explore and understand what’s right for you. 

The Toolkit

What You Get Working With Me

Experience

Holistic business coach since 2015. Digital marketing and technical professional since 2000 working in the corporate world. An entrepreneur since 1995, having created and managed three businesses before this one here: My Soulbased Business, AKA Valcline.com.

✓ Marketing your way:  I have had a long career in digital marketing, and there are many ways to be visible and attract the right people to your work. No social media and no paid marketing are needed.

✓ Website tech & creative skills: I started as a front-end web developer and designer and worked in the corporate world. What’s important for you is that I understand User Experience Design, which goes with SEO and helps you connect with your clients through your website. I don't currently offer any done-for-you web, graphic, or tech support, but I share this knowledge and offer help and support in this area.

✓ SEO skills: I can help you with successful strategies to increase website traffic, rankings, engagement, and revenue. 

✓ Design and creative support: Trained in web design and graphics programs I used to create custom logos and web designs. I can troubleshoot graphics questions, advise on tools, and ensure you’re making sound design decisions.

Education

I have a 4-year university degree in Anthropology and studied Web Design and Internet Management at college. 2016 I earned a Coaching Certificate from The Institute of Life Coach Training, an ICF-accredited institution.

What else

Art, Words, Neurodivergent

I love art. I enjoy looking at art, creating art, and learning about art. I love it. I’m a mixed-media painter who creates whimsical illustrations, birds, and colourful abstracts. I also enjoy graphic arts and digital illustration and sometimes offer creative services. I have provided web design and logo services here in the past. I enjoy writing, and I mostly write poems and vignettes. I am learning more about the art of short story writing. I love animals, nature, and learning about people, places, and cultures. And I love learning about you -and your business.

If you are interested you can follow my wee art-y things on Instagram @valclineart and this website here.