A business is more than an idea

Entrepreneurs are nothing if they don't have ideas and I know you have those so that isn't the problem.

But I also know you struggle. You've got this beautiful business idea that might look a bit like a cartoon crazy bubble. You know, the kind where bits of arms and legs are poking out from a hazy cloud. It's been rolling down the rural roads of your mind for months, maybe years. You aren't sure where it's headed and it's getting bigger and bigger, collecting bits of farm property and animals and even that knitting project you fell in love with last Winter.

Then your cat crawls in there and you know something has to change.

The longer we struggle with how to put our ideas into action the odder and less clear they become and when you've got a business idea, there is no shortage of paths and shiny objects to follow that may or may not get you where you need, or want, to go.

Not only can we overthink the steps we need to take to reach our goals, but the steps are not very clear. Everyone has advice that can completely turn you around just when you thought you were making progress.

And the result?

You've spent a lot of energy, time, even money but still don't have a business. Or you have a business that just isn't working.

No clients. No fun. And you know...

There has to be a better way.

First things first. Second things second...

Too much time doing the wrong things or even the right things, at the wrong time, can keep you stuck, attract the wrong clients and completely confuse you!

Worse still, you might think your business idea is a bad one or that you don't have what it takes to do your thing and that's just not true. You just don't know what path to take to get what you need, when you need it, to reach your goals.

That's all.

If you are a self-made person (freelancer or entrepreneur) you owe it to yourself and your business to invest in a process that will give you the objectivity and inspiration you simply don't have working on your own. And I say that as someone with ten years of marketing experience under my belt, who quite arrogantly assumed I could handle it alone. It's a no-brainer to work with Val! Cate Hogan catehogan.com

It's time for clarity and lots of "Ah-Ha" moments!

I'm going to take you on a path of self-discovery and strategic action steps so you can clearly define a business idea that will give you want and what you need. We'll hammer out your niche, ideal clients and start defining your initial offering. Best of all, you'll finally be able to talk about this thing to the right people with ease, and confidently start working with clients.

Yippeeeee!

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I was attracted to Val's ability to understand other people 's business and vision and help to make it happen as if it was her own.. I had tons of ideas..

Val broadened my perspective. I loved her professional approach to simple fun ideas and way of turning them into a business.  I was able to see where I wanted to go but unable to start. I was completely overwhelmed. Now my ideas are directed towards a goal, I am taking action and can see how I can make money from them.

-Caroline Odaimi

Here's how this works

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• 8-Sessions, 1 per week where we:
  1. Clarify your business goals
  2. Understand what you need for success
  3. Play with your options & define an idea
  4. Review the market and your potential audience
  5. Conduct market research to inform our decisions
  6. Craft an initial offering
• Tailored exercises and tasks assigned between calls, specific to your needs and goals are created just for you to be completed by our next session
• Lots of support between calls including feedback and reviews of work that keep you  moving forward
• All the techy-webby mentorship you want and need to help you make choices that fit all your needs and goals
• Plus, you will have a detailed, well organized, easy to reference document with the highlights of our work together! Clients tell me often how much they use this information long after work together is done. This is your blueprint.

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